Sales Excellence by Christian Homburg Heiko Schäfer & Janna Schneider
Author:Christian Homburg, Heiko Schäfer & Janna Schneider
Language: eng
Format: epub
Publisher: Springer Berlin Heidelberg, Berlin, Heidelberg
Ridnour, R., Lassk, F., & Shepherd, D. (2001). An exploratory assessment of sales culture variables: Strategic implications within the banking industry. Journal of Personal Selling and Sales Management, 21(3), 247–254.
Schäfer, H. (2002). Die Erschließung von Kundenpotenzialen durch Cross-Selling – Erfolgsfaktoren für ein produktübergreifendes Beziehungsmanagement. Wiesbaden: Gabler.CrossRef
Siguaw, J., Brown, G., & Widing, R. (1994). The influence of the market orientation of the firm on sales force behavior and attitudes. Journal of Marketing Research, 31(1), 106–116.CrossRef
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